CompetiTracker vs Contify: Which competitive intelligence tool is right for product teams?
Comparing CompetiTracker and Contify for competitive intelligence? This guide breaks down features, pricing, and ideal use cases for product teams.
TL;DR
CompetiTracker
- Product-focused: features, pricing, roadmaps
- Transparent pricing: Free for minimal use, $29-99/month
- AI-powered automation with deep pricing intelligence
- 48-hour setup, no contracts
Contify
- Market intelligence aggregator across multiple sources
- Custom pricing (typically $15,000-30,000+/year)
- News aggregation and industry trend tracking
- Requires demos and implementation
Different approaches to competitive intelligence
Contify positions itself as a "market and competitive intelligence platform" that aggregates news, regulatory filings, social media, and press releases from thousands of sources. It's essentially a smart news reader for tracking market trends and competitor announcements.
CompetiTracker takes a different approach: instead of aggregating what competitors say, we track what they do. We monitor actual product changes, pricing updates, and feature launches—the signals that matter most for product decisions.
Feature comparison
| Feature | CompetiTracker | Contify |
|---|---|---|
| Product change tracking | ||
| Deep pricing intelligence | ||
| News aggregation | Basic | |
| Industry trend analysis | ||
| Feature comparison matrices | ||
| Transparent pricing | ||
| Starting price | Free (Pro: $29/mo) | $15k+/year |
Pricing breakdown
CompetiTracker pricing
- Free Plan: Track 3 competitors with basic alerts
- Pro ($29/month): 5 competitors, deep pricing analysis, AI insights, feature tracking
- Team ($99/month): 15 competitors, unlimited team members, exports, priority support
All plans include 14-day free trials. No credit card, sales calls, or contracts required.
Contify pricing
Contify uses custom enterprise pricing, typically starting at $15,000-30,000+ per year based on:
- Number of tracked competitors and topics
- Number of user seats
- Content sources and RSS feeds
- API access and integrations
Contify requires sales demos and quote requests. Pricing is not published publicly.
When to choose CompetiTracker
CompetiTracker is the better choice if you:
- Are a product manager or product team focused on product strategy
- Need to track what competitors build, not just what they announce
- Want deep pricing intelligence with tier-by-tier comparison
- Need feature comparison matrices to inform roadmap decisions
- Value transparent, affordable pricing without sales cycles
- Want quick setup (48 hours) and immediate value
- Work at a startup or growth company with limited budget
When to choose Contify
Contify might be better if you:
- Are a market intelligence or strategy team focused on industry trends
- Need comprehensive news aggregation from thousands of sources
- Want to track regulatory filings, patents, and legal documents
- Need industry trend analysis beyond individual competitors
- Have a market research budget ($15k-30k+/year)
- Prefer what competitors say over what they do
- Need custom RSS feeds and content curation
Real-world example: SaaS product team
You're a product manager at a B2B SaaS company tracking 5 competitors. You need to inform your pricing strategy and prioritize features based on competitive intelligence.
With Contify
- Setup: 1-2 weeks with demos, configuration, and training
- Cost: $20,000/year
- Workflow: Review daily news digests, press releases, and blog posts. Manually extract product insights from announcements.
- Time investment: 5-7 hours/week reading news to find product signals
- Problem: You learn about features after competitors announce them, not when they ship
With CompetiTracker
- Setup: 48 hours—add competitor URLs
- Cost: $29/month (Pro plan) = $348/year
- Workflow: Receive automated alerts when competitors change pricing, add features, or update product pages
- Time investment: 30 minutes/week reviewing product-focused insights
- Advantage: You see product changes as they happen, not when PR announces them
Result: CompetiTracker saves you 6+ hours per week and $19,652 per year while delivering more timely, product-focused intelligence.
What product teams are saying
"Contify gave us too much noise—thousands of news articles but not enough product signals. CompetiTracker's focused approach saves us hours every week."
"We don't need to read every press release. We need to know when competitors change their pricing or ship new features. CompetiTracker does exactly that."
The bottom line
Choose Contify if you're a market intelligence team that needs comprehensive news aggregation, industry trend analysis, and regulatory tracking across thousands of sources.
Choose CompetiTracker if you're a product team that needs product-focused competitive intelligence—pricing changes, feature launches, and roadmap insights—with transparent pricing.
For product teams, CompetiTracker is the clear choice: it tracks what competitors do, not just what they say, at 60x lower cost.
Ready to try CompetiTracker?
Start your 14-day free trial. No credit card required. Track your first competitor in under 48 hours.